A multinational company with grassroots principles. For Reedy Group, growing into an international corporation happened organically, always at the right time. The business, which started with one brand, has evolved with industry leaps and bounds since its establishment in the 70’s, moving to be market leaders in various sectors: from cosmetics, to food, to wood paints, and, more recently, to land development. As each arm of its local and international enterprise expands, they maintains its leadership by continuously aligning itself to its founding principles, which have been passed down from one generation to the next. At the heart of this multinational company are family values, working towards the greater good for the greater they, which includes all its stakeholders, partners, customers and employees alike. they have started companies in Egypt, Ghana, Ethiopia and the United States.